The Home Depot Social Media

Built and led a social-first content program for The Home Depot, redefining how creative was developed and deployed across platforms. Shifted the approach away from one-size-fits-all, evergreen content to a more precise, performance-driven model, tailoring projects, formats, and storytelling to the unique behaviors of each channel.

The program combined both produced content and creator-led executions, leveraging creators as authentic content producers while maintaining brand consistency. In parallel, partnered directly with platforms to develop best-practice playbooks, informing asset type, tone, and distribution strategies across Meta, TikTok, Snapchat, Reddit, Pinterest, and YouTube. This work established a scalable, platform-specific framework that improved relevance, engagement, and creative effectiveness across the entire social ecosystem.