College Game Day

Contributed to the creative direction and storytelling of College GameDay, translating the energy of live college football environments into compelling broadcast and digital content. Developed show elements, feature pieces, and real-time creative that highlighted fan culture, campus traditions, and evolving weekly storylines. Integrated supplier-funded retail media partnerships into the program through dedicated, on-brand creative, ensuring seamless alignment between sponsorship objectives and the show’s authentic voice. Collaborated across production, editorial, and on-site teams to deliver dynamic, culturally relevant content that enhanced audience engagement.