March Madness

Led creative development for The Home Depot’s March Madness campaigns, anchored by the “Tips from the ToolShaq” platform featuring Shaquille O'Neal. In 2024, the work focused on brand-building, bringing Home Depot’s ethos of radical helpfulness to life through playful, basketball-inspired content executed directly on the court.

In 2025, the campaign evolved to include integrated retail media partnerships, with supplier-funded creative seamlessly woven into the platform. This included collaboration with Kristofer Hivju through Scotts, alongside expanded talent integration featuring Sabrina Ionescu to better connect with a younger fan base. Across both years, all creative executions were designed for in-game and on-court environments, blending entertainment, brand storytelling, and sponsor alignment into a cohesive, high-impact program.