What Are You Working On?

Developed creative for WAYWO (What Are You Working On), a campaign focused on engaging the millennial customer by repositioning The Home Depot as approachable, supportive, and easy to navigate. Rooted in the brand’s ethos of radical helpfulness, the work aimed to remove the intimidation factor for customers who don’t know where to begin with home improvement.

The campaign brought to life on-trend, tangible DIY projects while showcasing the full ecosystem of support, from product locator and delivery to how-to content and AI-driven tools like Magic Apron. Through accessible, solution-oriented storytelling, the creative reframed the brand as a trusted partner, empowering a new generation to confidently take on projects of any size.