Path to Pro

Developed creative for The Home Depot’s Path to Pro initiative, a program designed to help close the skilled labor gap by providing free training, education, and job networking opportunities in trades like construction, HVAC, electrical, plumbing, and painting. The work focused on raising awareness and driving participation among beginners, students, and veterans, positioning The Home Depot as a catalyst for career growth, not just a retailer.

The campaign highlighted the full ecosystem of support, including on-demand certification courses, the Path to Pro job network, and specialized programs for high school students and military members. Through purpose-driven storytelling, the creative showcased real pathways into the trades while reinforcing the brand’s commitment to empowering the next generation of skilled professionals.